Last updated: 17 February 2026
1. Introduction
This Privacy Policy explains how Swan Family Patterns (“we”, “us”, “our”) collects, uses, and protects your personal information when you use https://swanfamilypatterns.com/.
We collect personal information only when you voluntarily provide it to us — for example, when you create an account, place an order, subscribe to our newsletter, or leave a comment.
By using our website, you agree to the terms of this Privacy Policy.
2. What Information We Collect
Depending on how you interact with our website, we may collect the following information:
Account Information
-
Name
-
Email address
Order Information
-
Name
-
Email address
-
Billing details
-
Account credentials
We use this information to:
-
Process orders
-
Provide access to digital downloads
-
Communicate about purchases
-
Prevent fraud
-
Improve our services
We do not store credit card details on our servers.
Comments
When you leave a comment, we collect:
-
Name
-
Email address
If you use a profile image, it may be publicly visible with your comment.
Any information shared publicly in comments is done at your own discretion.
Newsletter Subscription
When you subscribe, we may collect:
-
First and last name
-
Email address
-
Country
-
Email engagement data
Newsletter data is processed through MailPoet.
You may unsubscribe at any time via the link included in our emails.
Analytics Information
We use Google Analytics to collect anonymized usage data, including:
-
Pages visited
-
Country
-
Device type
-
Traffic source
This information is processed in aggregate form and is used only to improve our website.
3. Google reCAPTCHA
We use Google reCAPTCHA to protect our website from spam, automated abuse, and malicious activity.
reCAPTCHA may collect information such as:
-
IP address
-
Browser type
-
Device information
-
User interaction data
-
Behavioral patterns
This data is processed by Google acting as a data processor on our behalf, in accordance with applicable data protection laws.
The legal basis for processing this data (where applicable, including under GDPR) is our legitimate interest in protecting our website and users from spam and fraud.
The information collected via reCAPTCHA is used solely for security and fraud prevention purposes.
4. Cookies
We use cookies to:
-
Enable shopping cart functionality
-
Remember login details
-
Improve user experience
-
Analyze website performance
-
Measure marketing effectiveness
You may disable cookies in your browser settings, but some website functions may not work properly.
5. Third-Party Services
We use trusted third-party providers to operate our website:
PayPal
Used to process payments. Payment data is handled directly by PayPal.
MailPoet
Used for newsletter management.
Google Analytics
Used for website performance analysis.
These providers operate under their own privacy policies.
We do not sell or rent your personal data.
6. Data Retention
We retain personal data:
-
As long as your account remains active
-
As necessary to provide access to purchased products
-
As required for legal and accounting obligations
You may request deletion of your data at any time by contacting us.
7. Your Rights
You may:
-
Access your personal data
-
Modify your information
-
Request deletion
-
Unsubscribe from marketing emails
To request deletion, please contact us with the subject:
“I want you to delete my Data.”
8. Users Under 18
By using this website, you confirm that you are at least 18 years old.
Users aged 13–18 may use the website only under parental supervision.
Children under 13 are not permitted to use this website.
9. Updates to This Policy
We may update this Privacy Policy from time to time.
Changes take effect immediately upon posting.
Your continued use of the website constitutes acceptance of any updates.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us through the contact form on our website.
